The industry prospects and explorations of sign making

时间:  2021-05-05

        With the development of the economy, the advertising industry is maintaining a very high growth rate. The advertising sign industry, which is closely related to it, has an unprecedentedly huge market space. And with the advancement of science and technology, there is no doubt that in the near future, more new technologies and new processes will be applied to them, which will generate more business opportunities. However, as far as the current situation is concerned, what direction the future trend will develop is a common concern of every practitioner or practitioner.

        Product: Artistic

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        We believe that from the product point of view, with the application of new technologies and processes, future products will undoubtedly develop towards “premium”. In addition to its own publicity function, each product should also be a work of art. , Can give people a beautiful enjoyment. The future market will say "no" to low-end products. This requires producers to have an elegant aesthetic appeal in addition to superb craftsmanship. With the development of technology, new materials and equipment can also help producers produce more high-quality goods.

        Category: Segmentation

        As mentioned earlier, there is a current mode of operation that after receiving a business that cannot be completed by oneself, it is transferred to someone else to process it. This is of course a more appropriate solution under the current situation. However, in the long run, such a model is not conducive to the development of the industry. The future trend should be the subdivision of production types, that is, they will develop in-depth in the production of subdivided products. When I make metal plaques, I will focus on the original For the development of the field, if you do acrylic blister, you will focus on acrylic. If you do LED signs, you will become stronger in that field. In this way, the categories are clear, and customers can also make targeted choices. Like today's blog but not specialized, light boxes, plaques, and neon lights are also built, which will not be able to meet the higher requirements of future customers for products in their respective fields.

        While the category is subdivided, the production process will also be subdivided: engraving, grinding, polishing, cutting, etc., each perform its own duties, and when the enterprise develops to a certain scale, assembly line operations will surely occur. This is also The development trend of processing methods in the future. At the same time, in view of the problem of simple production profitability, the future production mode is likely to be a one-stop service of design, production, and installation, but this will also place higher requirements on production companies.

        Company: regularization

        To develop towards large-scale, this is the development trend of enterprises in the advertising sign production industry. The current workshop-style operation obviously cannot meet future needs. Unequal staffing, simple equipment, and single varieties can not meet the all-round high standard requirements of customers; factors such as non-standard industry, lack of brand concept, and lack of quality will undoubtedly restrict the healthy development of the industry.

        When the production company moves towards formal operation, its scale will surely develop. In addition to its own development and growth, there may also be cooperation between enterprises to jointly build a strong brand in the production industry.

        Industry: Branding

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        Once the advertising sign production industry gets rid of workshop-style operations, new brands will surely emerge.