Signage is a product and a symbol of social development. It is driven by social progress and technological development. It is one of the concrete manifestations of my country's economic development and social advancement. The signage industry is related to all aspects of the national economic development. It is a sign and description of machinery and equipment. In the real society, it also embellishes the scenery and beautifies the life. Whether it is on the city streets or country roads, its appearance is formed In addition to the beautiful wind talk line, the decoration of the sign industry dresses up life, life and needs, and also promotes the progress of the sign industry.

1. or half century in retrospect

        Since the founding of New China, my country's sign industry has gone through more than half a century. In the early 1950s, sign manufacturing was operated or produced by hand and small workshops. Some small sign factories are improved and developed in the plate-making workshop of the printing factory. These small workshops are small, low and crowded, and their production is physical strength and craftsmanship. The product is very simple, only flat-plate printing signs and photosensitive etching signs. The processing methods are hand-cranked drills to spin glue, briquettes stove baking sheet, carry the printing box to catch the sun (using sunlight exposure), and use the cylinder to shake to etch the glue liquid from time to time to emit hydrogen sulfide, nitrogen and other harmful substances on the briquettes. The gas, the choking throat is unbearable, and the crowded workshops are smoky. Although not as primitive as the ancient historical pictures we have seen-"Heavenly Creations", but at that time it was this kind of physical strength and craftsmanship to make signs. True portrayal. Obviously these conditions and methods limit the development of the signage industry. In the mid-to-late 1950s, some large factories started to have professional sign production workshops for supporting their products.

        At the same time, among the large-scale enterprises assisted by the former Soviet Union in my country, according to their industrial development model, some large state-owned enterprises have established surface treatment workshops and set up sign production work types, while the signs and panels of machinery and equipment (due to confidentiality) Or closed production requirements) are all completed by the surface treatment workshop of our factory. The equipment has also been improved. At this time, the carbon lamp has ended the backward form of relying on skylight. A simple splash etching machine has replaced the cylinder basin etching. The film production uses a professional plate-making camera, and the film is gradually replaced by the original wet version by the dry version. , Ended the contact with toxic cyanide, and the public-private partnership in the mid-1950s made some small enterprises, small handicrafts, and small workshops in the signage industry cooperate to form larger factories. The technology department and production department appeared in the organization, and began Enter the channel of factory management.

        In the mid-1960s, the manufacturing trend of Chairman's Quotations and badges swept across the country where there were production conditions for manufacturing, and conditions were also created for manufacturing where there were no production conditions. At that time, the chairman of the board had begun to apply screen printing technology, but this technology was the most primitive. The silk screen was used. The silk screen production process was as follows: copper plate etching pattern (depth about 30um) → bottom coating with petroleum jelly (very thin )→Surface painting (self-made soft varnish with color)→Grinding with fine sandpaper to expose the figure→Transfer this figure to the screen. The printing materials are self-prepared, the colors are bright, and the printed chairman's head (woodcut version) is very realistic. This year, Professor Yang Weizheng of Changzhou Planet Electronics Factory showed the quotation card with the chairman's head he printed at the time. evaluation of. At that time, the chairman's quotation card was getting bigger and bigger. It was originally placed on the desk, like the current small desk calendar, and later for the needs of gatherings and parades, it was gradually enlarged from 500mm*600mm to 800mm×1000mm or even larger, and plate making was also used. "Engraved red film" technology to meet the requirements of large screens, sometimes a quotation card is printed with 3 to 4 screens separately, which creates favorable conditions for the current large-format screen printing of advertisements, shop signs and various large-scale signs. In addition, the processes of aluminum plate stamping, mold manufacturing, aluminum oxidation coloring, and fire-filled red paint at that time have all been rapidly developed. In particular, the improvement of aluminum oxidation coloring technology and aluminum surface treatment technology laid the foundation for the development of aluminum sign panels in my country today. In the mid-1970s, due to the development of recorders and televisions, the surface technology, panel technology and signage of the related supporting Technology began to be applied to the electronics industry. Both Beijing and Shanghai have introduced production lines specializing in the manufacture of signs and panels from Japan, including aluminum bottom treatment, drawing treatment, oiling treatment, and high-gloss machines. Although these equipment are used in radio complete machine factories, they are used as production needs. The scope is no longer a patent for the whole radio machine. Wire drawing machines, brushing machines, exposure machines, etc. are all made in China. The highlight is the application of self-adhesive so that the sign panel can be fixed and installed.

2. The status quo of technology in the signage industry

        With the continuous deepening of reform and opening up, the application of photoimaging, resist and electroplating inks, our sign industry technology is no longer a simple etching technology. The emergence of new materials and new applications have promoted the development of the sign industry. It should be pointed out here that the application of photo-imaging high-resistance electroplating inks has epoch-making significance for the plate industry in my country. This is because first it has ended or is ending the application of dichromic acid photochemical plate manufacturing.

        Because chromate is added to the photosensitive glue made of colloid, the photosensitive part after exposure forms Cr3, and the unexposed part that is washed away by water is Cr. Cr has a strong carcinogenicity as the chromium released by the photocolloid during drying. Gases from acid salts and colloids are harmful to the operator's body, causing dizziness and vomiting, and long-term exposure can cause cancer. It should be noted that small businesses in Yitan and small factories in remote areas still use light-agent bone glue as a mask to enhance the environmental awareness of the industry. The Training Center of China Screen Printing and Imaging Association holds a training class to explain the use of the new mask. First, its excellent resolution has found an ideal mask material for our fine processing. I have been to many sign factories, and the bosses to show me the most are still using photo-imaging resist and anti-plating ink as masks. Realistic metal paintings or character craftsmanship make the rivers, mountains, cities, lakes, and historical sites in the map lifelike. Hanging on the wall is not only a map, but also a craft for appreciation. Fourth, it fills the gap in the history of my country's signage that it is impossible to implement graphic electroplating. This kind of mask is acid-resistant copper plating for 1.5 h. It can be nickel-plated and gold-plated on the copper layer, which does not greatly increase the variety of signs, and is also for manufacturing high-end Signage created the conditions. In the past, it used to be a complete technical board electroplating sign, and finally the recessed part was filled with color, but now the required graphics can be electroplated, and the exquisite electroplated graphics can be obtained after removing the ink layer, but the bottom is metallic. If you need a three-dimensional sense of light, you can also use the plating layer as a resist layer for etching, so that a protruding electroplating pattern shape with a metal base (color paint can also be painted in the groove) is formed.

Application of Titanium Plate

        The emergence of ion jet technology has injected vitality into the sign industry technology. It is sprayed on the surface of stainless steel at high temperature in the form of ions. It has high firmness, wear resistance, corrosion resistance, high finish and brightness, and most of them are gold. It is the titanium plate. Recently, I saw a sapphire blue color plate. Black and green have also been trial-produced successfully, which has added a new color to the manufacturing of the sign industry. But our country's tradition only thinks that golden color is the richest and richest. Other colors are rarely seen. I believe that this concept will gradually change with the progress of society and the development of science, with more or less colors.

        Regardless of whether it is domestic or foreign, orders fly in like snowflakes, and the asking prices are high, but this technology is in the hands of Japan and South Korea. The advent of my country's electroforming sign technology in 2004 ended the development of South Korea and Japan in my country's electroforming sign country. Technology monopoly situation. This year, Mr. Huang Renyu has carried out further research on electroforming sign technology and equipment with the spirit of continuous innovation, so that this new exhibition technology has been improved more quickly. Under the guidance of Huang Laoxian, there are already many brand companies in my country that have mastered this technology, and they have received good benefits after entering the market, regardless of the quality of the salt, the variety, and the price. Both are superior to Korean and Japanese products as heavy products, forming a situation of competition with Korean and Japanese products. In addition, the comprehensive application of this technology and other signage technologies produced more unique new products, which soon occupied the market. The advent of this technology also uses photoimaging resist and electroplating ink as a mask, and the pattern film made can be repeatedly electroformed many times, which is a new breakthrough in this field of L-P2109 resist ink. In order to improve the living standards of the people in the screen printing of rubber and plastic sign films with ammonium dichromate as the sense, wearing clothes and hats is an outstanding performance. Now my country’s clothing exports have spread all over the world, and the small accessories on the clothes play a role of foil and foil. In addition to all kinds of famous brand sportswear in the world, most of the tags (trademarks) of luggage, especially women's handbags, shoes and hats are made by pressing or injection molding of soft plastic, and the most high-end ones are made by hot pressing with leather as the base material. It is what we usually call "rubber and plastic signs". It is mainly monochromatic, and sometimes the surface is coated with colored ink to form a contrast with the bottom surface. In the second sign forum this year, Xie Baozhong, a signage expert in Sichuan, my country, launched the "screen-printed imitation rubber three-dimensional sign", which is a step forward compared with the current process of using molds to make signs. Its feature is that it does not require molds or scissors. Cut and shape, completely completed by screen printing technology, and can also be made into multi-color over-color (referring to a card) sign, soft texture, elastic, resembling rubber, resistant to washing and partial solvent erosion, three-dimensional graphics Strong sense, concave-convex depth up to 1mm or less

        This is incredible for screen printing. The shape of the sign only needs to be determined by design and plate making. If imposition screen printing is used, the production efficiency can be greatly improved. Another feature is that the traces of stitches can be printed around the clothes. , If you need a sharp right-angle effect, you can use right-angle oil. If you need a semicircular shape on the graphics, it has been praised in the industry. They all believe that it has great potential and the scope of application can be expanded to many fields. The leap of plastic signs has not seen or heard similar reports from abroad. Gold-plating technology, matte gold technology, IMD/MS technology, EL technology, plastic drop technology, brush plating rare metal technology, keyboard production technology, membrane switch technology, laser engraving technology, pad printing technology, screen printing technology, enamel technology, burning Porcelain technology, luminescent technology (referring to luminescent materials), metal coloring technology (stainless steel, titanium, copper and steel), and new aluminum oxide coloring technology all play a huge role in the development of my country's sign industry.

3. The market is the backbone of an enterprise

        What is the market? The market is a shopping mall, and the shopping mall is the battlefield. This is a saying that businesses often say, but they believe that the market is the backbone of an enterprise. How can an enterprise operate and make money without it? Specifically, the market characteristics of our sign industry are "scattered and large." Due to geographical differences, the market conditions are also different. The demand for signs has increased, forming a market for manufacturers and sellers. However, when everyone is optimistic about this market, merchants are eager to try , The market orientation changed and a buyer's market was formed. The prices of products dropped again and again. What impressed me the most was the battle of "company brand". The company brand here refers to a copper sign with the name of the company hung at the door of the company (refers to multiple), the size is mostly about 600mm×700mm or 500mm×600mm, the thickness is 0.5~1.0mm, and the price starts at 600~700 Yuan varies (the copper plates used at that time are all 1.0m, and there are welded corners on the back for installation). When smart Wenzhou people discover this business opportunity, they first win by speed and deliver through rail transportation in basically 3 days, and then compete in price. The final price replacement is less than 200 yuan. According to incomplete statistics, a shop like this is produced. In Wenzhou accounted for about 60% or more, but the price dropped and the product quality dropped the size, the material thickness has been replaced by 0.5mm, and it is unbearable that the surface protection began to be replaced less than 3 months after the store’s sign was hung. , And then the paint in the characters began to be replaced, and the pitting and rust on the surface made the board completely unrecognizable. The 40 cards in front of our company were not spared. Under the repeated urging of the city appearance management, they could only be removed. Replaced by the water sign in the lobby, but this kind of shop sign is now replaced. Follow the market. From the above situation, the price of other types of signs has been declining, but the price of some raw materials has risen, so the bosses are repeating The market is too difficult to do, but some of them ignore the psychological state of users and the concept of rising tides (referring to change), the development of technology and society has higher requirements for signs), and now some breakthrough users have requirements for signs Propose new content: practicality, economy, persistence and artistry. Its meaning is low cost, high grade, and strong durability. Through the artistry, the company's image and the company's cultural heritage and quality can be improved. Although some people still have the idea of "the nobles use valuables, what is high or low", but They tried every means to turn this "precious" into an "economy", which would further reduce the manufacturer's profits, and no amount of repetition would help what to do? In a word, it’s a fashion to follow the market and adjust the production structure to meet different levels of users and bosses to run orders. Most signage companies are small and medium-sized, and most of them are types. A company must have sales capabilities. This is for sure, but a small company. It is no longer possible to set up a sales department and hire sales personnel, so it is inevitable for the bosses to go out of the store and enter the market through the factory door. They must also become market players. The shape can be rounded ink. The entry of these technical owners into the market is conducive to the mastery of market information: it is conducive to the exchange of technical information: to understand the trend of signage patterns of the times, to grasp the pulse, so that they can adjust their strategies and make their products appear in the market with a renewed image. on. When entering the market, communication with customers is the most important thing. It is necessary to understand the needs of users at any time, and to do what they like, and to praise customers as the true gods. Improve your management level and technical level at any time during the communication, so as to better serve users. The young owner of the sign factory in Shanghai is more familiar with me. He started from a few people co-founding the factory and gradually built a small business with a front shop and a back factory. He took over work and some self-adhesive lettering business in the front shop and the back The factory is processing and manufacturing a variety of signs. At the beginning, he just sat in the hall waiting for work, but fell down and the business was deserted, making him clearly see that he could not wait for work. So he changed his way of running factories, restaurants, institutions, constructions and construction sites every day, and his efforts paid off. His first crack order-the medal for making hundreds of model workers was finally obtained. Later, he seized the opportunity at the end of the year and continued again. Orders for several awards. In other words, this was a turning point in his life (in fact, it was just a turning point in business opportunities). At this time, his situation opened up, his reputation improved, and his business was booming. Do the customer’s products well, make them more refined, and think about how to add new varieties in the future. He can only take a 6-hour break every day. Now his sales department is very busy and has added two pick-up salesmen. He is too busy to come here. It is an example of harvest from going out.

Change in business philosophy

The current model business philosophy of economic development and marketization has become service-quality, rather than the quality-price-service we previously proposed. I have been to many manufacturing plants with a certain scale, whether it is meeting rooms, receptions or workshops. They all have slogans such as "quality first, quality first", indicating that our factory puts quality first, so that customers can rest assured. However, why put quality behind in today's marketization? It should be explained that it is not that quality is not important. It is self-evident that quality must be guaranteed when customers negotiate a contract with you. In Shenzhen, I saw the sales staff of Erwei Ink Manufacturing Co., Ltd. half of the time. They regularly tell users about the performance and operation technology of the product. When they encounter technical or use problems, they wear coveralls and go to the workshop site to solve the problem, like Which users of such sales staff are not welcome? But the opposite is often seen in the market. I participated in a new product promotion meeting of an ink company in Fuzhou. At the meeting, the sales manager couldn't answer the general questions of the customer. They were promoted by the manufacturer. Who would dare to compliment the product? But now is the buyer's market, and buyers can choose at will. At this time, service should come first. Once chatting with this boss, he told me the process of her being punished: he got the shop's brand, bathroom and other full set of signs, and the delivery was 6 hours late, and the customer counted all the waiting wages for the sign installation workers as the delay. As a result, the fine was nearly 10,000 yuan, which was nothing but profit. For example, the supply of materials, now the world pays attention to zero inventory, the user must deliver the goods on time, otherwise the order will be given to another company. The new concept that service must be put first, we must adapt quicklyYes, don't be left behind.

        Put the most elite troops first, what is the first line of the company? It is sales. No matter how good your product is, no matter how new it is, it won't work without good sales. At this point, world-renowned large companies do foreigners for us, and they all put smart and competent people on the front line of sales. Nowadays, a specialized sales discipline has been established in the university, so in addition to selecting candidates, training should be carried out from time to time to make it invincible in the market competition (marketing). The goal is achieved by getting a large order. The learning here is very deep. I can only talk about it. Recently, I have seen the "Emergency Alarm" warning sign sponsored by the Dahongying Group on many streets in Beijing. The area is about 500mm× About 650mm, all made of stainless steel plates. The processes used include etching, brushing, smoothing, fogging and filling paint. The quantity is large. Many manufacturers like this kind of sign can do it. This requires good use of sales staff. The era of "wine fragrance is not afraid of the deep alleys" of grabbing large orders has passed. Your quality is better, I am better than you, and the service is better. This competitive situation urges our enterprise to develop and keep up with the beat of the times. Otherwise it will fall behind.

4. Gap, development, and future

The gap is getting smaller

        my country is a big country producing signs, and its output value and output cannot be counted. This is because the affiliation is very complicated. Some are classified as the light industry department, some are classified as the printing department, some are classified as the handicraft department, and some are classified as the electronics department and transportation. Therefore, the statistics are more complicated, but there are 1832 sign factories, 10 limited companies, 45 sign companies, and 194,646 companies that operate or produce signs on the Internet. There are hundreds of thousands of employees in the industry (excluding foreign capital and Sino-foreign joint ventures), so it is said that it is a big country that produces signs, but it is not a strong country. It is said that it is not a strong country because to a large extent, such as wire manufacturing technology, The design level, raw materials, and equipment are always lagging behind developed countries. For example, regarding etching signs, developed countries have already applied the technology of pre-coating photosensitive resist on the surface of metal plates. Its advantage is that it reduces the pollution in a large area. Its structure is: the substrate is a magnesium plate, the surface is attached with a pre-coated photosensitive resist, and the outer surface is protected by a light-proof release paper. The size is cut by a grinding wheel, then exposed, developed, etched, and finally processed for other treatments. It is characterized by easy use. The standardization of the etched label technology has enabled the manufacturer to eliminate the coating and drying processes in the manufacturing process. In the past two years, industry insiders will work hard on this technology and there will be good news soon. This is because: First, my country has abundant magnesium ore resources, and the price is lower than aluminum plate; Second, there are already a certain number of oil black companies that produce light. Imaging resist inks have a considerable technical base and this technology is related to etching technology. The etchant developed by developed countries can make graphics or fonts protrude by more than 1mm, without side etching, and has a strong three-dimensional effect. The general etching solution is difficult to reach, this is the gap. There is also a technical processing form or the same pre-coated photosensitive anti-etching agent. The difference is that the surface of the oxidized aluminum plate is pre-coated with photosensitive metal salt, and the appearance is protected from light. Washing can produce a flat graphic sign with strong contrast. The advantages are light fastness, corrosion resistance, and bright color. The disadvantage is that it can only produce two colors (one of which is metallic).

Efforts to create a boutique

        What is a boutique? This question is difficult to understand, and there is no absolute standard. I think the so-called boutique is something that others don't have and can't be made under the same technological conditions. I make it and become a boutique. Maybe we think it is a high-quality product. Others may think it is a general product. Of course, we have different opinions at different levels. What I call trying to build a high-quality product here is to produce products that can be recognized internationally. Only in this way can we go abroad.

What is the mark?

It is a sign, a screen printing and production environment and conditions, which enhance the entire corporate culture, the quality of employees and the company's technical level. The theory of "milling a sword in ten years" is not working now. After you have spent time and effort to produce high-quality goods, your high-quality goods have become mainland goods. The large orders for domestic high-end products are held in foreign-funded enterprises or some joint ventures, because they have more advanced management experience, technology and processing methods suitable for market needs, plus some internationally popular varieties and Style, so it still occupies a large share in the market. Some users with large orders are also willing to cooperate with them. However, society is advancing, technology is developing, and the production structure is constantly changing. I am happy to see some medium-sized or large-scale Signage companies have broken the ice.

         Large and medium-sized signage companies are the core and backbone of our business development. Small companies should also use complementary methods to carry out multi-faceted alliances, learn from each other, and make use of each.

         Self advantage. It is an undeniable fact that most of the promotional materials and signs come from our hands. We must take the 21st century as an opportunity to make more contributions to the development of my country's signage industry.